The Impossible Project becomes Polaroid Originals
Coinciding with the 80th anniversary of Polaroid founded by Edwin Land in 1937, Polaroid Originals is back with a new release.
After ceasing production in 2008 the Polaroid factory was taken over by the Impossible Project. Now on September 14th 2017 the Impossible Project has become Polaroid Originals and with this announcement also comes a new Polaroid camera – the OneStep 2.
The OneStep 2 analogue instant camera is based on its predecessor, the OneStep, and features a built-in flash, USB charging and a self-timer. The Polaroid OneStep2 will be available in white or graphite from the end of October priced at £109.99. A new range of Polaroid Originals instant film has also been announced with colour, black and white and special editions. The film is available to purchase now with prices starting at £14.99.
For more information, please visit the Polaroid Originals website.