Panasonic offers stress-free vlogging

Panasonic’s newest mirrorless model, the Lumix G100, is aimed at content creators and vloggers. It’s a lightweight, small and highly featured camera that boasts an advanced audio recording system making high quality vlogging easier and more convenient than ever before

The stats are compelling: YouTube has over one billion users, more than 500 million hours of videos are watched each day and more than 72 hours of video content are uploaded every minute and, according to Panasonic’s research, over 60% of photographers want to do more video.

The Lumix G100 body has a Micro Four Thirds 20.3 megapixel sensor with a top ISO of 25,600 and features an optical/electronic hybrid image stabiliser to help deliver smooth, hand held footage while walking, plus there’s innovation in the audio department for better sound quality from the integral microphone. The Lumix G100 is the world’s first mirrorless camera to feature an OZO Audio by Nokia sound system. This employs three internal microphones that link up with the camera’s face recognition feature to adjust the recording range and the direction according to the speaker’s movement and position. It automatically switches to the best sound mode for the situation, which includes sound pick up from behind the camera if the shooter is narrating on what’s happening in front of the camera.

The G100 is rich in other features to make vlogging stress-free. Selfie mode starts up automatically when the rotating monitor is turned to face forward, there’s face detect AF and AE and depth-of-field automatically increases. In use, a red frame shows to indicate recording and there’s a coloured frame marker to assist when shooting in different aspect ratios for various social media platforms – vertical format shooting is detected too.

Video is available or 4K and Full HD shooting at a variety of frame modes, although 4K does come at the cost of a crop. Full HD allows a new S&Q (Slow/quick motion) mode. Slow motion in Full HD is possible at 4x and 2x and Quick motion is possible at 2x/4x/8x the latter at 3fps.

The Lumix G100 will be available from the end of July with a guide price of £589.99 for body only, £679.99 for 12-32mm lens kit, or £719.99 for 12-32mm lens and tripod grip kit. Launched to accompany the G100 (it is compatible with various other Lumix models with a firmware update) is the DME-SHGR1 tripod grip kit which is priced at £89.99 but buy the G100 Body or lens kit before 31 August and you can redeem one for free.

Panasonic.co.uk