Fujifilm announces new photography experience centre in London
Posted on Jul 17, 2019
A world first for Fujifilm, the concept centre will offer ‘touch and try’ experiences with Fujifilm cameras, lenses, printers and more
Based in Covent Garden and spread over three floors, the new centre will celebrate and showcase all aspects of Fujifilm’s photography and imaging brands, from picture taking to picture making. Visitors will be encouraged to immerse themselves in the world of photography and experience all Fujifilm has to offer, by using kit, experimenting with printing photos and more.
Watch the teaser below:
“Our new centre will put the customer at the heart of the experience as a place for everyone to completely immerse themselves in the world of photography,” says Theo Georghiades, project leader, Fujifilm Photography Experience Centre London, and general manager of Electronic Imaging, Fujifilm UK.
Zones in the new centre will feature the following experiences:
• Instax instant cameras and printers experience zone
• GFX specialist area
• X Series spotlight
• Wonder Photo Shop with photo printing and photo gifting inspiration
“Fujifilm is passionate about the preservation of people’s memories and committed to more than just keeping the spirit and culture of photography alive – we want it to thrive. This new experience centre, a Fujifilm first, will help us do just that,” said Yoshitaka Nakamura, managing director, Fujifilm UK.