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Canon powers on with its PowerShot series

Canon’s popular family of top-end PowerShot G-series compact cameras has gained two new members, the G5 X Mark II and the G7 X Mark III.The new arrivals will sell alongside the existing G5 X and the G7 X Mark II for the foreseeable future

Both new PowerShots share a great many key features. They share the same new 1in stacked CMOS sensor giving a 20.1 megapixels resolution and working with Canon’s DIGIC 8 image processor. The stacked sensor design allows for a native ISO range of 125 to 12,800, top 30fps Raw burst shooting, 20fps continuous shooting and a top electronic shutter speed of 1/25,600sec.

However, the cameras have different lenses, the G5 X Mark II has a 24-120mm f/1.8-2.8 (35mm equivalent) while the G7 X Mark III has a shorter 24-10mm f/1.8-2.8. There’s a pop-up EVF on the G5 X Mark II while the G7 X Mark III is monitor only but offers live streaming and a microphone input.

Canon’s product marketing specialist David Parry explains the thinking behind this approach. “We are targeting two different types of the consumer with the G5 X Mark II and the G7 X Mark III.

We know quite often the people buying the G5 X use EOS at the moment and are looking for something smaller and lighter while the G7 X Mark II seems to be taken over by vloggers. So we see the G5 X Mark II being the companion to your EOS. It has a new 5x zoom lens covers from 24-120mm in 35mm terms and there’s the maximum aperture of f/1.8-2.8 plus a nine blade diaphragm. Also the EVF has changed so it is a pop up style which means we can make the body significantly smaller.”

The G7 X Mark III comes in two colours, in black and silver or black – it’s first time we’ve offered two colours on the G7 X and we’re targeting this camera towards the vlogging market. The big thing this camera has is live streaming which something not every other manufacturer has got, so you can live stream directly to YouTube with this camera, which is pretty cool. It has vertical position movie shooting too, because people will actually do movies in a portrait orientation for Instagram and the camera will recognise this and won’t automatically flip it when it comes to processing.”

The G5 X Mark II and the G7 X Mark III are available to pre-order now. Both cameras are also available with a battery kit. Sales start in August.

For more information, please visit the Canon website. 

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