To celebrate the release of its unique Animal Eye AF technology, Sony offers professional animal portrait tips – and the chance to win a Sony α7RIII mirrorless camera

Sony’s unique Animal Eye AF technology is available on the α6400, α7III and α7RIII models. To celebrate, Sony have compiled top pet photography tips from Gerrard Gethings, animal portrait photographer, and the owners of Instagram-famous dog, Dolly Pawton.

In addition, Sony Alpha owners have the chance to win a Sony α7RIII mirrorless camera by entering the Sony Instagram Animal portrait competition. You have until 19 July 2019 to enter, find out more information at:

Gerrard Gethings says, “Photographing animals is very different to photographing humans. You have to create an environment where you control as many elements as possible. It should be calm and quiet. The trick then is to capture the animal’s attention and keep it for long enough to get the shot you need.

“When the frame is set up, you often have only a split second to get the shot, so the right camera is important. We took all today’s photographs with Sony cameras, using the Animal Eye Auto Focus technology. Focus is everything, and this feature tells the camera to automatically track the animal’s eyes, keeping them in super sharp focus, allowing me to concentrate on getting the perfect picture.”

Stella and Lucy, Dolly Pawton’s owners’, give the following advice on key things to think about when trying to make your pet Insta-famous:

Embrace their unique personality

Cute, sassy, goofy, adventurous – our pets each have their own individual character. We all know how special they are, so flaunt what makes them stand apart and tell their story. Dolly has an eye for fashion and she’s passionate about activism – everything she posts ties back to that. 


Create a distinctive look that stands out. Whether that’s elaborate clothing, stylish accessories or themed content for the holidays (pumpkin and Santa hats at the ready), who doesn’t love a good costume change? On the other hand, if that isn’t your pet’s style – be true to them. It’s all about being authentic.

Set the scene

With Instagram being a visual social platform, it's key to create an image that catches the eye and creates that thumb-stopping content. Props, backdrops, good lighting and perfect focus are essential to embrace and build on your pet’s character and create engaging imagery. 

Whether that’s brunch at a cafe, having a ‘sip’ at the bar, walks on the coast, or snuggled up on the sofa at home, choose a variety of backdrops that bring something new, yet are compatible with their personality.

 Strike a pose 

Choose the best angles that show off your pet’s personality and any distinctive physical features. The more you work with your pet, the more you will get to know their strongest look, whether that’s a powerful stance which oozes confidence or belly rubs to show off their playful side. Treats will definitely be your friend here!

Focus on quality

Use the best equipment to capture sharp imagery that highlights every inch of your pet’s shining persona and appearance. The new Animal Eye AF function on Sony cameras will help you take the ultimate pictures of your pets, accentuating the finer details and bringing them to life on screen. They say that eyes are the windows to the soul, and this latest Sony update will enable you to achieve stunning, precise, crisp images of those puppy dog eyes that will be sure to stop scrolling thumbs.

Caption copy

Captions can further help bring your pet’s personality and narrative to life, giving their followers an insight into their thoughts. Witty, funny and sarcastic tones work well, depending on their nature of course. Incorporate trending hashtags into your posts to ensure they get the exposure they deserve.

Be consistent 

Maintain the same tone and voice throughout with both your imagery and text to create a strong identity that people can clearly recognise. Also, be consistent with how often you post, giving your fans frequent updates to keep your audience’s attention.

For more information, please visit Sony's website.



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